Author: Todd Cynecki

  • Spread It Thin

    Spread It Thin

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    by

    Todd Cynecki
    in

    Spreading Peanut Butter Across a Loaf of Bread There is a phrase I’ve carried with me most of my life: “Spread a spoonful of peanut butter across a loaf of bread.” Growing up without much, you learn quickly that resources are limited. Whether it’s money, food, time, or opportunity, you don’t always have enough of…

  • Building a Brand

    Building a Brand

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    by

    Todd Cynecki
    in

    Building a Brand: More Than a Logo In today’s world, everybody wants to launch a brand. Few people are willing to build one. At GVM Brands, we’ve learned the hard way that branding is not just a logo, a website, or a social media page. A real brand is built through consistency, creativity, resilience, and…